Contract publishing solutions
Monday, July 28th, 2008 : Carp Addict
As part of our service range - TS4 has taken on the production, print, distribution and advertising sales for Carp Addict magazine. Working closely with editor extraordinare, Jonny Boy Bannister, and his team of contributors, the magazine has gone through a complex redesign to emphasis and secure it’s rightful place in the carp fishing market. Readers and advertisers will notice the improvement in paper and print quality alongside a massive improvement in magazine distribution (you can buy the mag just about anywhere now!)
TS4 are committed to continuing to help Jon take this magazine from strength to strength thus giving the reader great value for money and the advertising customers great branding opportunities.
Saturday, March 1st, 2008 : European Fishing Tackle Trade Association
The London-based Association, which represents and supports more than 250 influential European-wide angling businesses, has used TheSource4 to create a new members ‘digi-mag’ - a paper-free magazine bringing up-to-date news from the world of fishing to its members and a new regular email broadcast ‘Newsline’ campaign to keep the rest of the fishing tackle worldwide trade up to date.
Some 11,500 angling companies around the world are receiving EFTTA Trade News and Newsline via a personalised email campaign powered by XMC.
Naidre Werner, publisher at TheSource4, said: “EFTTA is regarded extremely highly and wanted to improve its communication to its members and the worldwide trade, but without the expense of producing a paper magazine.
“In less than a month we were able to design, write, edit and produce a new digital magazine which was sent to more than 11,500 people on EFTTA’s behalf.”
“Opening rates for the emails are excellent - way above the industry average - giving us instant feedback on the effectiveness of the campaign.”