Digital marketing and web solutions
Saturday, March 1st, 2008 : European Fishing Tackle Trade Association
The London-based Association, which represents and supports more than 250 influential European-wide angling businesses, has used TheSource4 to create a new members ‘digi-mag’ - a paper-free magazine bringing up-to-date news from the world of fishing to its members and a new regular email broadcast ‘Newsline’ campaign to keep the rest of the fishing tackle worldwide trade up to date.
Some 11,500 angling companies around the world are receiving EFTTA Trade News and Newsline via a personalised email campaign powered by XMC.
Naidre Werner, publisher at TheSource4, said: “EFTTA is regarded extremely highly and wanted to improve its communication to its members and the worldwide trade, but without the expense of producing a paper magazine.
“In less than a month we were able to design, write, edit and produce a new digital magazine which was sent to more than 11,500 people on EFTTA’s behalf.”
“Opening rates for the emails are excellent - way above the industry average - giving us instant feedback on the effectiveness of the campaign.”
Saturday, March 1st, 2008 : Sureterm Direct
Sureterm Direct is one of the UK’s leading specialist vehicle insurance companies - with leaflet printing, on page advertising and a fully functioning website critical to its business.
TheSource4 was contracted to give a complete overhaul to www.sureterm.com, creating a brand new colour-scheme, look and feel, and fully Search Engine Optimised content platform. The aim was to create a fresh and exciting website, that was easy to navigate while providing important insurance information in a simple but effective design.
The new site went live in August 2007 and within 6 months traffic figures increased from 5,000 visits per month to 22,000 visits per month